TomTom Tops Counterpoint’s Location Applications and Services Rankings

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Saying HERE Technologies and Google GOOG -1.84%↓ have slipped into second and third place, respectively, TomTom [TOM2] came out on top in Location Applications and Services category of Counterpoint’s latest Location Platform Effectiveness Index.

The index analyses the capabilities and performance of more than 25 of the world’s major location and mapping players, Counterpoint said.  TomTom led in real-time traffic, navigation, routing and infotainment, while HERE was first in tracking and positioning, and EV Services, according to the report.

Counterpoint’s Location Platform Effectiveness Index, 2023 (Image: Counterpoint).

Google placed first in its consumer app segment as “Google Maps remained the undisputed leader for navigating from point A to point B, locating businesses or finding points of interest in a specific locality,” the company said.

In infotainment categories, TomTom led the other companies with its Digital Cockpit modular infotainment software platform, Counterpoint said.  “This allows TomTom to offer the full IVI stack to automakers in one complete solution that powers navigation, voice assistant, location search and more.  Google is the closest competitor that offers an entire IVI stack to carmakers, but the solution is not open or as flexible,” the company said.  “HERE opted for a different strategic path and chose not to develop an infotainment platform.”


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