TomTom Powers 10 Million Vehicles With ADAS Maps


TomTom [TOM2] has announced that more than 10 million automated vehicles sold by carmakers in North America and Europe are powered by its advanced driver assistance systems (ADAS) maps and software. The company, which counts 30 automotive brands as customers for its maps and software, said the figure has doubled over the last year.

“Today, we power over ten million automated vehicles on the road with our ADAS maps, winning overall market share in the AV solutions market,” said Mike Schoofs, TomTom chief revenue officer, in a statement.  “We have consistently outperformed the already strong growth in the market, which is proof of the quality and robustness of our ADAS solutions.”

TomTom says one-third of all new AVs have its ADAS maps (Image: TomTom).

One of the major market drivers, the recent European Union requirement that all vehicles have intelligent speed assistance, has spurred interest in the company’s Virtual Horizon, which covers both the data and a software suite to display the data.  The regulation has been mandatory for all vehicles types since July 2022.

HERE and Continental Power IVECO’s Commercial Vehicles

TomTom’s rival, HERE Technologies, along with Continental, are using the mapping company’s data and Continental’s eHorizon platform to enable IVECO commercial vehicles to meet the EU’s intelligent speed assistance requirement.

Continental will provide vehicle positioning, data aggregation and scalable 4G/5G telematics control unit, the company said.  HERE will deliver speed limit information for EU roads and additional geospatial content for ADAS.


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